Perth Hills Tourism Alliance Update
Thanks to Kirk Kitchen, Manager Recreation and Leisure Services at The Shire of Mundaring for this update.
The Perth Hills Tourism Alliance (PHTA) completed the new branding for ‘Experience Perth Hills’. The rollout of this has commenced, with the renaming of the hill’s Visitor Centres, update to the Mundaring Visitor Centre website Experience Perth Hills Mundaring and consistent signage.
A new regional Experience Perth Hills website will be launched in September 2021 to coincide with a major Perth Hills Spring marketing campaign. This campaign is a partnership between the PHTA, Destination Perth and Tourism WA. More details of this will be released over the next 4 to 6 weeks.
Plans post the launch of the new website and major Spring campaign includes developing a collective social media program and a range of other marketing opportunities to promote Perth Hills as a discreet tourism precinct.